Thursday, June 30, 2011

Maltina Dance All 2011: Season 5

Ten Nigerian families will slug it out on the dance floor as they attempt to outwit one another as the popular family reality television show Maltina Dance All (MDA) enters its fifth season. The MDA is a unique TV reality show where families strive to outdo each other through the mastery of various types of dance steps ranging from Wazobia, Hip-hop Jive, Pantomime, samba to salsa, it is also the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.

In line with its new positioning of sharing happiness, MDA 5 promises to be bigger, better and bolder, Nigerian Breweries Plc has announced an upward review of the prize money. According to the new arrangement, the winning family will now take home N5 million in addition to a brand new family SUV, while the first and second runners up will take home N1 million and N500, 000 respectively. The MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with its consumers and the society in general.

Speaking at the Press briefing held at its expansive Lagos breweries headquarters, Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said Maltina Dance All is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting family values and bonding in line with the new brand proposition of “Sharing happiness” The reality TV show, Yusuf stated, debuted in 2007 and has remained Nigeria’s first and only family dance reality TV show featuring families from various regions across the country. It will be recalled that the 2007 maiden edition produced the Onye family; in 2008 it was the Opuwari family that carted away the star prize, in 2009 the nation’s best dance family were the Ibiams while the Adejo family was the overall winner for 2010.

The top NB Plc brass enjoined consumers and Nigerians in general to participate in the exciting show by registering at the regional auditioning centres at Port Harcourt, Benin, Enugu, Ibadan, Lagos and Abuja between June 29 and August 6 2011 or by registering online at Breakdown of the regional auditioning dates show that Enugu and Abuja audition will take place on July 22-23, Ibadan July 29 and 30 while Port Harcourt is July 28 and 29. Benin and Lagos will have their turn on August 5-6 2011.

As a further incentive, Yusuf stated that, during the regional auditions consumers and members of the public also stand a chance to win any of the numerous regional dance competition prizes of; 2.5KVA Generators, 21” Flat screen TV sets, Home theatre systems and lots of nourishing Maltina. The Reality TV show will be aired in September this year on major TV networks and other stations across the country and on satellite stations like Africa Magic. Viewers can also participate and win fabulous prizes through the interactive SMS platform during the show.


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