TRACE ADOPTS A NEW VISUAL IDENTITY.

As of January 31st, TRACE adopts a new visual identity. On this occasion, TRACE, the urban channel becomes TRACE Urban and adopts a new logo.

New TRACE Urban Logo

TRACE, the leading brand and urban media group, commissioned the Award winning agency “360 Creative” with a very clear brief: reinforce TRACE brand and make each TRACE branded media and service instantly identifiable,clearly positioned and meaningful for viewers, listeners, subscribers and partner.

As a matter of fact, after launching TRACE Mobile and TRACE FM in 2005, TRACE Digital Radio and TRACE Tropicalchannel in 2009, the TRACE family will continue growing in 2011 with the launch of a new global channel, TRACESPORTS HD, proposing lifestyle and factual entertainment content related to the sports celebrities (05 2011).TRACE will also launch several HD versions of its musical channels and a new version of its website www.TRACE.tv.

New TRACE Tropical logo

360 Creative has therefore rethought the global brand and visual identity of the TRACE group and media. In January 2011, all TRACE branded properties will adopt new logos. TRACE, the « original » urban channel, will be renamed “TRACE Urban”. The addition of the identifier « Urban» further asserts the channel’s existing position as a leader in the area of urban music and culture. The 3 TRACE channels will propose new baselines.