SMVA 2010 WINNERS LIST

The pan-African awards was easily the hottest, most exclusive party anywhere on the continent – with a multimedia package deal that included an international couture show featuring the like’s of South Africa’s Dax Martin and Nigeria Mai Atafo and Tiffany Amber; and then unforgettable performances from Asa, Mo’Hits, R2Bee’s and lots of lush VIP pampering from Hennessey, impressive showmanship from host Uti and powerful production values from technical creative directors Jan Malan Umzingeli Productions.

And while there were multiple category nominations for established pop stars Banky W (7) and P Square(5), the former came away with two nods (Best Male and Viewers choice), and the latter with a single Best Editing SMVA for their video ’Danger’.

And so multiple wins were more modest, Banky (2) and 2Face Idibia (2), with more Nigerian wins (8) than any other country, but with a far greater spread across nominees, with suprise wins for South Africa’s JR as Discovery of the Year and the Hit Producer award for late rapper Dagrin’s creative partner, Sossick.

Social media of course trended SMVA and made it what might yet be the biggest and most entertaining live show ever packaged by Nigerians for the rest of the world.

Here’s a list of winners:

Best Male Video – Banky W for ‘Strong thing’
Best Female Video – Goldie for ‘You Know it’ Ft. Eldee
Best Special Effects – Djinee
Best Editing – PSquare
Best Cinematography – Teargas
Best Hip Hop Video – Jozi
Best Pop Video – 2Face
Best Collaboration in a Music Video – Sarkodie
Discovery of the Year – JR
Best Video – Banky W
Viewers Choice – Buffalo Souljah
Hit Producer Of The Year – Sossick for Da Grin’s Pon Pon
Best Western – 2face
Best Eastern – Wahu
Best Central – Fally Ipupa
Soundcity Fresh Video – Tania Tome