RICK ROSS, P-UNIT, WANDE COAL & JOZI JOIN PERFORMERS AT 2010 MTV AFRICA MUSIC AWARDS WITH AIRTEL

As the countdown begins to the 2010 MTV Africa Music Awards (MAMA), four more awesome artists have been added to the performer roster for Africa’s most exciting music event.  USA hip hop star Rick Ross, Kenya’s P-Unit, South Africa’s Jozi and Nigeria’s Wande Coal will join previously announced performers DJ Arafat (Ivory Coast), 2FACE (Nigeria), Daddy Owen (Kenya), Banky W (Nigeria), Fally Ipupa (DRC), Teargas (South Africa) and Cabo Snoop (Angola).

Visiting Africa for the first time to take part in the 11 December spectacular, US rapper Rick Ross has been described by the New York Times as “one of rap’s most potent and creative forces”.  The tattoo-loving, six-foot, larger-than-life rap figure first came to attention with “Hustlin”, his 2006 debut single. Influenced by artists like Luther Campbell and Notorious B.I.G, Ross, a.k.a. William Roberts, aimed to put Miami back in rap's national spotlight and went on to do just that with his 2006 album “Port of Miami”, which went to number one on the Billboard album chart. Similar acclaim followed for “Trilla” (2007) and “Deeper Than Rap” (2009), while his 2010 album release “Teflon Don”, which debuted at number two on the US Billboard 200, has garnered critical acclaim for its emotional depth, cinematic production, sleek, synth-heavy beats, and rich soundscapes.  Ross is nominated in the Best International categoryatthe MAMA awards.

Making their first appearance at the MAMAs, Best Group contenders P-Unit are going head to head against Uganda’s Radio & Weasle, South Africa’s Teargas and multiple MAMA winners and Nigerian music phenomenon, P-Square.  As well as performing at the 2010 show, former MAMA winners Jozi are also nominated in the Artist of the Year category, where they are pitched against 2FACE, P-Square and Fally Ipupa.  Wande Coal faces a tough race in the Best Anglophone category, where Ghana’s Sarkodie, Kenya’s Daddy Owen and South Africa’s Biz Nuz are also in the running.

The MTV Africa Music Awards with Airtel takes place on Saturday 11 December 2010 and will broadcast on MTV base, MTV platforms around the world and partner TV stations from 18 December 2010.