With just one year to go until the eyes of the world are on London for the Games of the XXX Olympiad, CNN is launching a series of special Olympics 2012 programming, ‘Aiming For Gold’, as it takes on the role of the international home for the greatest sporting event in the world.
CNN’s programme will speak to the biggest Olympic stars, as well as the newsmakers driving the myriad decisions and events that contribute to the 2012 Games, with contributions from its many bureaux around the world to bring all aspects of the event – financial, social, cultural, political or sporting – to global viewers across all its platforms, from TV to cnn.com and through dedicated social media on Twitter and Facebook.
‘Aiming For Gold’ kicks off its year-long programming with a key interview with Lord Sebastian Coe, former Olympic 1500 meter champion and the man responsible for spear-heading the London 2012 campaign. Coe talks to CNN’s Don Riddell about the challenges, controversies and opportunities the Games will bring to people from across the world, including questions from the CNN audience.
Also in the debut show, Becky Anderson reports on London’s history in hosting the games – in 1908, 1948 and now 2012; Stan Grant looks at the legacy of the 2008 Beijing Olympics; and Christina Ohurugu, a British 2008 gold medallist who grew up in the shadow of the games being built in east London, talks about the inspiration the 2012 provide.
First programme: Thursday 28 July at 10:30am and 6:30pm WAT
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