HIP HOP WORLD AWARDS RE-BRANDS,MOVES OUT OF LAGOS AND TO HOLD IN JULY.

Smooth Promotions, the organizers of Nigeria’s biggest music honours event – Hip Hop World Awards have announced, in a release issued early Tuesday April 19 that the 2011 edition of the Awards will not hold in Lagos.

The Chief Executive Officer and founder, Ayo Animashaun, also stated the organizing committee’s decision to modify the name of the awards to THE HEADIES.

These and more, were contained in an exclusive release personally signed by Mr. Animashaun.

“We’re moving out of Lagos again”

“This will be the second time we’re leaving Lagos. We had the show in Abuja in 2009 and Abuja showed us love. Since then, there’s been clamor from different regions for us to come stage the awards in their state. And as a truly and proudly national brand, we’re very open to moving the show all over Nigeria. So when the opportunity came again, we happily grabbed it!”.He declined disclosing the exact date for the event, but says it will be revealed soonest. However, he revealed to the general public that in July a phenomenal awards event will be held in an extravagant venue in Calabar, Cross River State.

“Once we’re able to confirm all the details, we’ll announce a date” Ayo Animashaun says.

Now, in its sixth year, THE HEADIES (Hip Hop World Awards) is the most remarkable and most credible Nigerian music awards show rewarding excellence, creativity, popularity and musical ingenuity within the urban contemporary music scene.

Speaking on the choice of the name THE HEADIES, Ayo Animashaun says “It was just a matter of time. Everyone in-house has been calling the awards that name forever; because that’s what we christened our plaque. I think the name is more hip and trendy, and it helps us place proper focus on the prize, which is the plaque; The Headie – the prize to die for”.

The awards’ secretariat is partnering with state governments, an airline company, a team of corporate sponsors, as well as several entertainment companies, to make this year’s show “the biggest and the best ever”.

The Headies has been rescheduled from its usual date in May to July, 2011.According to Ayo, this year’s awards ceremony has been postponed taking into account the ongoing national elections. The organizers have realised that the election exercise rank as the country’s foremost priority and as such must be given utmost attention by every citizen.

“The election process is pivotal to the entire well being and sustenance of the Nigerian society and we at Smooth Promotions and The Headies, recognize this as priority and have in our patriotic nature rescheduled the annual music awards event from its usual date in May to the end of June 2011.”