I have reliably learnt that final negotiations between MultiChoice on the one side, and the London-based Chello Zone and Scripps Networks Interactive that distributes the American food channel internationally, was concluded last night and that The Food Network will launch tomorrow across Africa. The Food Network is already seen in the Middle East and North Africa.
The Food Network returns to African viewers a dedicated food TV channel after the previous food channels - the Carlton Food Network and BBC Food - that MultiChoice had on the DStv bouquet, were discontinued. The Food Network will introduce African viewers to a tasty plethora of foodcentric shows, from ''how to'' preparation shows, as well as more entertainment skewed food shows including some lifestyle and reality genre shows.
From tomorrow viewers would be able to see Iron Chef America, and the Food Network Challenge, Barefoot Contessa with Ina Garten, Throwdown with Bobby Flay and30 Minute Meals with the American chef and talk show host Rachael Ray who got her start on this channel.
''We know Africans and our subscribers love food and watching food channels. MultiChoice is very happy to reintroduce a 24-hour food channel on the DStv platform,'' says Aletta Alberts, MultiChoice's general manager for content. ''As we are heading into the festive season, we are especially delighted to give our subscribers this gift of a dedicated food channel to help them prepare their festive treats.''
I have reliably learnt that final negotiations between MultiChoice on the one side, and the London-based Chello Zone and Scripps Networks Interactive that distributes the American food channel internationally, was concluded last night and that The Food Network will launch tomorrow across Africa. The Food Network is already seen in the Middle East and North Africa.
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